SieMatic's appearance at DESIGN Shanghai meant two premieres at once: Firstly, SieMatic was present for the first time at the most important trade fair for high-quality designer products in China. On the other hand, the new handle-free SieMatic was presented live in Asia for the first time - an absolute highlight of the fair. On all four days of the fair, many visitors crowded the SieMatic booth; queues and sometimes long waiting times were gladly accepted to see the four exhibited kitchens - above all the new handleless SieMatic for its market launch.
The SieMatic China team organised and implemented the trade fair together with SieMatic Germany. Many new potential partners and potentials were inspired by the SieMatic brand. DESIGN Shanghai focuses on trade visitors, but on the last two days it is also open to interested customers.
